Saturday, May 22, 2010

Multiple Choice: The Conscience

I work at a major food manufacturer.  We make food.  People eat it.  Sometimes, people eat too much of it, even though we very clearly label the appropriate serving size.  I have no probelm with any of this.  Sure, I try to eat unprocessed as much as I can, but I love a good cheeseburger and very rarely, Cheetoes or real ice cream or some other concotion that's as far away from the farm as possible.

Which of the following questions from relative strangers should I be most offended by?
  1. How does it make you feel to know that you're making our kids obese?
  2. Have you seen Food, Inc.? (Or read Omnivore's Delimma)
  3. You know you gave Jenny McCarthy's son autism, right? 
Look, people eat too much.  I get it.  But my point of view has always been, if you don't like it you can vote with your stock portfolio (don't buy it), employment decisions (don't work there), or eating decisions (make other choices).

Thursday, May 13, 2010

Short Answer: Cats



Short answer today, inspired by one of my favorite colleagues -- who relentlessly teases me about being a cat owner.

Short Answer: Why is it so offputting/worthy of mockery that a straight single woman has a cat?  Or a Subaru?

Monday, May 10, 2010

Multiple Choice: Bullshit Bingo

Ten years ago today I graduated from college.  Shortly after receiving my diploma I went to work for a small consulting firm in Manhattan--where I promptly realized that I knew absolutely nothing.  

As I worked my way up the learning curve, I took note of the language used by my peers.  Everyone sounded so smart! And confident! And I had no idea what they were saying!  Of course, in time I realized that on some level many of my colleagues had no idea what they were saying...that the fluffy language of business had overtaken the substance of their ideas.  And so, in honor of 10 years in the "real world" (minus two years of in b-school, but who's counting), let's circle back and close the loop on that.

Which of the following is the most egregious example of corporate speak:
  1. Unlock growth 
    • origin: indeterminate; perhaps this dates back to the infamous Al Gore "lock box"?
    • usage: "this new initiative is sure to unlock growth in the category"
  2. In Scope/Out of Scope 
    • origin: requests for information, statements of work, and other formal consulting documents
    • usage: "Dinner on Friday night is out of scope - I'll be exhausted."
  3. That being said 
    1. origin: tactic to feign interest in another's opinion, while forcing your own agenda
    2. usage: "I really like your idea - great work.  That being said, we're going to go in a completely different direction."
  4. Bogey 
    1. origin: golf
    2. usage: "The bogey in the plan is whether consumers will actually buy our product"
  5. At the end of the day 
    1. origin: a time when there actually was an end of the work day
    2. usage "at the end of the day, we want the campaign to be memorable."

Sunday, May 2, 2010

Short Answer: A Watched Pot...Part II

We've all been there (unless you haven't in which case I kind of hate you).  You meet him, have flirted and there's a spark.  There's some minor back-and-forth communication, of the electronic variety: you write, he responds, you write back.  Then, nothing.  Because you're now social network friends you can see that he's online: and can safely rule out that he has not been hit by a car or kidnapped by wise-cracking street gangs.

Side-note: this is why I miss old-fashioned letters.  Before the age of email, IM, Facebook, and so on, our expectations for instantaneous responses weren't quite so high.  Plus, the USPS is an excellent scapegoat.

Short Answer Part I:  WTF?  Sorry, that was a short question.  
Short Answer Part II: What happened?  Were you too aloof? Too eager? 
Short Answer, Part III: When do we stop blaming ourselves when the don't respond?  Better yet, when do we stop caring?